Dig into essential user needs, craft intuitive and seamless experiences.
Master of Integrated Product Design @ University Of Pennsylvania
PROJECT
ABOUT ME
PHOTOGRAPHY
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I Sculpture Ideas Into Masterpieces
Good products don't get built from the first idea, they get carved from the right problem.
I work at the intersection of data, systems thinking, and design to find what's worth making and shape it into something real.
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Amtrak
Before They Ask
First-time traveler experience
A UX research and design project that challenged Amtrak's definition of "first-time traveler" and designed a proactive guidance system to turn one-time riders into loyal customers.
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CONTEXT
Client project (with Amtrak, UPenn)
Led a team of 4 across research, problem framing, and designIndependently iterated the UX after project completion
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RESEARCH & REFRAME
We observed travelers at 30th St. Station, interviewed Amtrak staff, and uncovered one key insight: "first-time traveler" is a behavior, not an identity, anyone unfamiliar enough to feel lost counts.
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DESIGN
The team designed a hybrid system across three aspects: proactive app guides, physical signage, and indoor navigation. I later independently iterated a more complete UX flow, from booking through trip end.
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REFLECTION
What leading this project taught me about redefining the problem before solving it.
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Spotify
Music Discovery & the Cold Start Problem
From 114k songs to a platform intervention: A data analysis of 114,000 Spotify tracks and a decision-support tool that helps curators surface overlooked music before it disappears.
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CONTEXT
Academic project (CIS 5450, UPenn) Led full analysis
Product extension developed independently
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DATA INSIGHTS
Three findings from 114,000 tracks: individual audio features don't predict popularity; the useful signal lives in how features combine; genre structurally shapes exposure.
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PROBLEM FRAMING
A discovery problem, not a quality problem. New tracks enter a cold start loop with no mechanism to escape without human intervention.
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DESIGN SOLUTION
Track Promotion Advisor, an internal tool that proactively surfaces high-potential cold-start tracks to editorial curators, backed by data analysis.
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REFLECTION
What this project revealed about the space between data analysis and product thinking.
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JPMorgan Chase
Horizon, your guide to U.S. finance system
A browser extension that explains U.S. financial terms, surfaces personalized action steps, and connects you to Chase.
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CONTEXT
Chase Design Challenge 2025
Won 1st Place
Product Strategy + System Architecture
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PRODUCT WALTHROUGH
Real-time terminology explanations in your language, personalized action steps based on your visa status and financial stage, and Chase product recommendations matched to where you actually are.
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TECHNICAL ARCHITECTURE
A Chrome extension powered by NLP, contextual keyword matching, and Chase's product library.
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BUSINESS IMPACT
Horizons drives direct revenue through account conversion and product cross-sell, reduces Chase's customer acquisition cost, and positions Chase as the go-to bank for international communities.
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BEHIND THE WORK
My role, key decisions, and what came after the challenge.
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CHI 2024
Intellitex
Fabricating low-cost and washable functional textiles using a double-coating process
A CHI '24 research publication on making functional textiles accessible to designers and makers without materials expertise.
CHI '24 · ACM Conference on Human Factors in Computing Systems
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CONTEXT
CHI 2024, Honorable mention award
Second author
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THE RESEARCH
A two-step coating process that bridges materials science and everyday use.
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MY ROLE
Contributed to experiment design and research direction, led the user study, designed with two application prototypes, and owned all data visualization and video production for the paper.
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REFLECTION
Reading literature, navigating uncertainty, and translating complexity into clarity.
Let’s Work
Together!
