Dig into essential user needs, craft intuitive and seamless experiences.

Master of Integrated Product Design @ University Of Pennsylvania

PROJECT

ABOUT ME

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Sculpting Ideas Into Masterpieces

Good products don't get built from the first idea, they get carved from the right problem.

I work at the intersection of data, systems thinking, and design to find what's worth making and shape it into something real.

Reframe Problems from First Principles

Observe Signal in Chaos

Learn Systems at Speed

Translate Complexity into Clarity

Amtrak

Before They Ask

First-time traveler experience

A UX research and design project that challenged Amtrak's definition of "first-time traveler" and designed a proactive guidance system to turn one-time riders into loyal customers.

CONTEXT

Client project (with Amtrak, UPenn)

Led a team of 4 across research, problem framing, and designIndependently iterated the UX after project completion

RESEARCH & REFRAME

We observed travelers at 30th St. Station, interviewed Amtrak staff, and uncovered one key insight: "first-time traveler" is a behavior, not an identity, anyone unfamiliar enough to feel lost counts.

DESIGN

The team designed a hybrid system across three aspects: proactive app guides, physical signage, and indoor navigation. I later independently iterated a more complete UX flow, from booking through trip end.

REFLECTION

What leading this project taught me about redefining the problem before solving it.

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Spotify

Music Discovery & the Cold Start Problem

From 114k songs to a platform intervention: A data analysis of 114,000 Spotify tracks and a decision-support tool that helps curators surface overlooked music before it disappears.

CONTEXT

Academic project (CIS 5450, UPenn) Led full analysis

Product extension developed independently

DATA INSIGHTS

Three findings from 114,000 tracks: individual audio features don't predict popularity; the useful signal lives in how features combine; genre structurally shapes exposure.

PROBLEM FRAMING

A discovery problem, not a quality problem. New tracks enter a cold start loop with no mechanism to escape without human intervention.

DESIGN SOLUTION

Track Promotion Advisor, an internal tool that proactively surfaces high-potential cold-start tracks to editorial curators, backed by data analysis.

REFLECTION

What this project revealed about the space between data analysis and product thinking.

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Horizon

Horizon, your guide to U.S. finance system

A browser extension that explains U.S. financial terms, surfaces personalized action steps, and connects you to Chase.

CONTEXT

Chase Design Challenge 2025

Won 1st Place

Product Strategy + System Architecture

PRODUCT WALTHROUGH

Real-time terminology explanations in your language, personalized action steps based on your visa status and financial stage, and Chase product recommendations matched to where you actually are.

TECHNICAL ARCHITECTURE

A Chrome extension powered by NLP, contextual keyword matching, and Chase's product library.

BUSINESS IMPACT

Horizons drives direct revenue through account conversion and product cross-sell, reduces Chase's customer acquisition cost, and positions Chase as the go-to bank for international communities.